If 2020 has taught you one thing, hopefully, it’s that life is short and you should follow your dreams. If you’ve always wanted to be your own boss, and you care a lot about health and wellness, you may have been thinking about opening your own supplement business for a while. People don’t always get what their bodies need just in the foods they eat, which is where your supplements come into play.
By supplying consumers with supplements, you’re incrementally improving people’s lives every day. Starting a new business is always a leap of faith, and there’s always a lot to do in preparation. Here are three tips to help you successfully launch your supplement company this year.
Find a trusted company to manufacture your products.
Of course, you want the best for your customers. You’re going to put love and care into the creation of your product. You would probably make every pill yourself if you could, just to ensure that your clients are getting the quality they deserve. Although that’s a nice sentiment, it’s an impossible business model.
Quality’s an important aspect to consider when you’re searching for companies to manufacture your supplements. One way to ensure quality is by checking that the factory you’re interested in working with is FDA registered and NPA or SQF certified. It also helps if their products come with a certificate of analysis, confirming that the raw materials used in your products are the best on the market.
Make sure the manufacturer you’re looking at gives you options. Both in terms of the size of the orders that you’re able to create — since you might be starting small before growing your business — and also how your supplements are taken. For example, does your brand want your supplements to come in capsules, gummies, liquid, or some other form? You can find the perfect people to trust with your product by searching for “supplement manufacturers near me.” You’re sure to find a producer willing to take on your private label.
Set yourself up for customer service success.
Even if your product is incredible, sometimes customers will need something from your business in addition to their order. In that case, you’re going to want to provide them with exceptional customer service. Great customer service can be the difference between a repeat customer and a loss of sales.
You might not have the capacity as a small private company for a traditional in-house call center. In that case, virtual call center software can be a huge asset to your operation. Call center software allows you to save money because you’re not paying to house your call center in a physical location. Not only that, but you really can find the best workers for the job, because you have the opportunity to hire applicants from all over the world since they’ll be working remotely. Your customers make your business, so give them the best care possible through a virtual call center.
Find what sets your product apart from the rest.
Your company isn’t going to be the only other company manufacturing supplements. In that case, you and your team need to find your niche. What makes your company special? You might find the answer to this question when you interrogate why you wanted to make your company in the first place.
Did you want to bring affordable supplements to people who might not be able to pay for some of the brands on the market? Are you trying to boost women’s health specifically? Once you’ve found your purpose, find a great way to market to your target audience. Make sure your package design reflects your values and overall vision. A cohesive product is a marketable product.