The content creation industry is highly competitive, with every company competing to get the attention of prospective customers. Apple TV, Hulu, and Amazon Fire TV are a cross-section of companies that go as far as to offer free trials for their services to acquire prospects. What’s more, many companies go as far as to post ‘How-to’ videos on platforms with a massive reach like YouTube TV and At&T TV.
For your content creation company to thrive in the face of increasing competition, you need to implement specific content marketing strategies. With that in mind, we’ll highlight five viable means to take your content to the next level.
1. Use OKR software.
Objectives and key results (OKR) is a management framework that helps businesses drive smart, fast growth. The OKR process involves setting goals and key results to track and monitor progress. With OKR software, your content creation company can set, communicate, track, and measure progress.
Don’t know any OKR vendors? Well, there are various options like Workboard. They’re an industry-leading OKR software brand that helps businesses to function at an optimal level. Workboard’s OKR software keeps teams connected and aligned in achieving company objectives.
Their OKR framework allows your team to set objectives and focus efforts towards achieving the desired key results. Even more, the OKR system enhances work coordination using automated status reporting. Additionally, you’ll be able to track your company’s progress using its quarterly key results. Furthermore, the OKR goals, alignment, and progress are available to all team members with the software. This further improves team collaboration and productivity.
2. Incorporate live video streaming.
Technology has revolutionized the content creation industry in more ways than one. Many companies use live streaming services to engage and interact with a broader audience in this age of Smart TV and DVR capability. Sure, many companies offer video streaming services, but one stand-out company is Coldea Productions.
The renowned media agency helps brands to extend their reach, in turn, taking their business to the next level. Coldea Productions is a visual creative media agency that produces video content, webcast services, commercial photography, and live streaming services. What’s more, they offer full-range video services from pre-production consulting to post-production editing.
Coldea Productions also produces live broadcasts to cover certain aspects of your operation. To be on the safe side, they ensure that the original video content looks professional, regardless of whether it’s designed for a mobile device or a local channel.
3. Try social media marketing.
If you’re looking to bring your content creation company to the next level, social media marketing may be the answer. With social media, you can build a solid brand and attract numerous prospects. A large chunk of your target audience maintains at least one social media account. By having a social media presence, your content reaches more people. Simply leverage social media networks like LinkedIn, Facebook, Twitter, and Instagram.
4. Utilize email marketing.
Email marketing allows businesses to use content marketing to engage, and nurture leads. Nevertheless, this hinges on having each lead’s contact email and permission to send newsletters and emails containing a range of content. Email marketing is most effective when you have a general sense of the type of content your lead prefers. You can also use email marketing tools to automate workflow and optimize the productivity of your campaign.
5. Optimize your landing page.
The first thing prospects or existing customers see when they visit your website is your landing page. Optimizing your landing page translates to more conversions and a broader reach for your company. For starters, simplifying your landing page guarantees you more clicks and an increased conversion rate. For better optimization, ensure your landing page is mobile-responsive and contains a clear and concise call-to-action.